Make Backgrounds Great Again

The Covid-19 pandemic forced us to discover new ways to work and collaborate, showing a new representation of ourselves and our private spaces during video calls and transforming call backgrounds in a new media for branded content.

When our friends at Parco Gallery invited us to the Post Pandemic Design Studio online exhibition we started wondering how something that we tend to blur, hide and cover with our presence can become the topic for such an exhibition.

Our solution came from the Figure–Ground relationship described in Gestalt Psychology and from word finding puzzles: the result is a background (branded with our colors and typography) with 10 hidden words that will definitely distract your call partner.