Four Beginnings, Four Stories

Designed by Storie Design Studio, the new Incipit runner in printed froisse linen with some hidden messages that engage people, inviting them to rediscover the pleasure of relationships.

Published for the capsule's launch on Valentine's day, the video tells the beginning of the story, a story of conviviality and interaction at a dining table where the product becomes a real protagonist through the actions it suggests.

Filmed by: Davide Calafa, Art Direction: Bianca Limonta, DOP: Francesco Torricella, Sound Designer: Luca Tommasoni, Wall Coverings: Limonta Wall