Work / UMetaworld Rebranding
Where Reality Becomes Virtual and Metaverse is RealityVisit website
UMetaWorld is a virtual replica of the real world, based on VR technology. Creating your 3d avatar is as easy as taking a selfie with the UMW app, entering the metaverse environments to exchange digital assets, interact with other people and experience digital events such as concerts or educational lectures.
The new brand identity is designed around a solid U monogram that symbolizes the portal to the MetaWorld, that acts as a grid-generator of the visual system and allows for endless masking and scaling applications.
Metaverse value by 2030
(McKinsey - 2022)
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